What is innovation?


Innovation refers to a new invention, which can be, for example, a product, service or operating method. 

Innovation can mean, for example:

  • a new, unprecedented way of working
  • new business model
  • a new product or service that doesn't already exist
  • a more efficient way to do the old thing
  • Streamlining the process in a new way
  • reform that makes our daily lives easier, or
  • the result of the development work that improves the competitive advantage.