Is generative AI a tool for scriptwriters, musicians, and game designers, or will it replace them? Who owns the intellectual property rights if a partner or machine creates the content? How does the digital dimension change ownership?
These questions will be answered at a joint event by Creative Business Finland and the Patent and Registration Office on Wednesday, 25.10.2023. Also present will be IP/IPR experts with whom you can pre-book a meeting and discuss your situation with.
Program
09:15 Doors open, morning coffee (sponsored by Creative Business Finland)
10:00 Event begins
10:00–10:30 Introduction to intellectual property, Finnish Patent and Registration Office
Olli Ilmarinen PRH & Jani Joenniemi PRH/EUIPO
10:30–11:20 Introduction speeches
- Legal Director Ieva Kovarskyte, Remedy Entertainment
Trademarks and In-Game Assets - General Counsel Janne Salminen, Metacore Games
Generative AI in game development – a practical view - Head of Intellectual Property Rasheka Scott, Dottir Attorneys
Artist as a brand and phenomenon: Case Käärijä - Senior Art Director Tatu Petersen-Jessen, Rovio Entertainment
Angry Birds & The Essence of Brands: Why Generative AI Won't Rewrite The Rules
11:20–12:00 Panel discussion on digital IP rights
12:00–13:00 Lunch-time (self-funded)
13:00–13:15 Senior Advisor Olli Sinerma, Business Finland
Introduction to Generative AI and BF funding in GAI projects
13:15–13:45 Postdoctoral Researcher Natalia Särmäkari, Aalto University
Collaboration between human and AI in fashion and clothing design
13:45–14:15 Head of AI & Innovations Jukka Niittymaa, Sherpa Oy
AIntelligent Communication and Marketing: Does it create or destroy value?
14:15–14:45 CEO Jonas Verwijnen, Kieku AI Tools Oy
How Kieku AI Tools Oy tackles copyright and generative music
14:45–15:00 Coffee break (sponsored by Creative Business Finland)
15:00–15:30 AI Artist Roope Rainisto
Generative AI for video storytelling
15:30–16:00 VFX-Lead Jussi Kemppainen, Mainframe Industries Oy
Research on using generative AI in game production
16:00–16:30 CEO Tomi Huttula, Cosmic Lounge Oy
Using AI enhanced in-house tech for building and operating games
17:00 Event ends
Registration for the IP Clinics is now open. Please register for the clinics by using a separate registration form.
There are limited spots, but you can also follow the event online by registering to the event. The event will be held in English.
