Are you interested in expanding your healthcare knowledge and exploring new markets? The Canadian and US Healthcare markets have unique characteristics and commonalities. Both markets seek high-quality patient care, efficiency and a shift towards preventative care. Moreover, they face similar challenges such as rising health costs, an aging population, and workforce shortages. However, Canada operates a publicly funded, single-payer system, while the US relies on a mix of private and public funding.
Understanding the similarities and differences in the markets will help Finnish providers of health solutions determine the optimal market to enter first.
In this webinar you’ll hear from experts who will illustrate the unique features of the Canadian and US markets, the similarities and differences in entering the market and effective strategies for succeeding in the markets.
Why Join
- Explore Key Differences and Similarities: Gain an understanding of the unique characteristics and commonalities between the Canadian and US healthcare markets
- Obtain Expert Insights: Hear from industry experts outlining challenges and highlighting priorities in the two markets
- Gather Market Entry Tips: Learn best practices and effective strategies for entering and succeeding in the North American healthcare market
- Gain firsthand experience: Hear from Finnish companies that have successfully entered the North American market
Don’t miss this opportunity to enhance your expertise and discover new possibilities. Register now to secure your spot!
Speakers
Saranya Ramakrishnan from Paradigmatic Consulting will speak about the US go-to-market strategy in general. Saranya has over a decade of healthcare and consulting experience with expertise in market assessment, commercialization, go-to-market strategy, market intelligence, and evidence development. She has experience working with senior management to deliver high-impact support for strategic decision-making in the medical device, diagnostics, and digital health industries.
Tom Alapaattikoski, CEO and Co-founder of Brinter, will speak about Brinter’s US journey and the do’s and don’ts in the US market for a Finnish company. Tom is an American-Finnish DeepTech/Bio & MedTech trailblazer based in the US, with particular interest in industry and life changing technologies.
During his over 16 years of building growth companies, Tom has been awarded several national & international awards and honors as an innovator and investor.
Martin Gurbin has deep experience in healthcare, health tech, new innovations and start-ups, and has worked with clinicians, scientists, engineers, and leaders across international health systems for more than 2 decades. He was VP at Sunnybrook Health Sciences Centre, a major academic and research-intensive hospital, a Hospital Association leader and has supported >150 digital health, medical device and life sciences start-ups, scale-ups, multinationals, hospitals and business accelerators, as a CEO, COO, VP, Director, Manager, Advisor, Founder and Board Member.
