Latin America’s largest economy, Brazil offers a unique set of opportunities for Finnish startups and small and medium-sized enterprises (SMEs) in the healthcare industry. The country counts on the largest public healthcare system globally (by coverage), the so-called Unified Health System (SUS), and has a robust, growing private healthcare market.
Over the last years, leading public and private healthcare providers in Brazil have been increasingly interested in innovative solutions from young companies to boost operational efficiency and improve patient delivery. Come join the Team Finland network on March 28, 2023 to learn more about trends and opportunities in one of the most promising and attractive healthcare markets globally.
Agenda
- Welcome speech, Kari Puurunen (Consul General of Finland in Sao Paulo)
- Brazil’s economic outlook, Rafael Murgi (Coordinator, Trade and Economic Affairs at Consulate General of Finland in Sao Paulo)
- Brazil’s healthcare and digital health industry landscape, Ana Cândida Sammarco (Partner)/ Renata Rothbarth (Life Sciences, Digital Health and Healthcare Senior Associate at Mattos Filho)
- How to do business in Brazil’s healthcare industry, Ronald Lorentziadis (CEO at Link Healthcare)
- Market entry options for Finnish companies, Joao Bordon (Senior Advisor at Business Finland)
Why Brazil
- Largest economy in Latin America and the Caribbean (LAC)
- World’s biggest public healthcare system (known as SUS) by coverage
- Third largest private healthcare market globally
- 7,900+ hospitals; large medical diagnostic companies
- Increasing demand for innovative health technology solutions
Who should attend
Finland-based companies specializing in the following fields:
- Medical devices
- Operational efficiency
- Telehealth & telemedicine
- Artificial intelligence & machine learning
- PoC diagnostics
- Clinical data analytics
- Patient monitoring
- mHealth
- Other
