Skip to content

29/4

Teams 29.4.2025

Webinar: Navigating Finnish Consumer Brands in China

Participation is free of charge but requires a registration through the link below at the latest by 27 April. 

registration

 

Further information

Candice Zhang
Advisor, China
+86 138 101 564 13
Candice.Zhang(at)businessfinland.fi


Business Finland invites Finnish companies to a webinar on 29 April 2025 09:00 - 10:30 Finnish time, regarding market entry strategies for China, the world’s second-largest consumer goods market, where experts from GMA (Gentlemen Marketing Agency) and New Sparkle Roll Group will share insights on consumer behavior, brand positioning, local partnerships, and testing opportunities.

China is the second largest market in consumer goods. It’s an attractive market for global brands, but also a highly competitive market in all categories. Considering entering a new challenging market, you may have many questions in mind such as below:

  • How Chinese consumers get to know my brand and products?
  • What kind of foreign brands are preferred by Chinese consumers?
  • How to find a local partner if I cannot do business in this challenging market by my own?
  • Is there an easy access to test my products before devoting to do business in China?

Together with an experienced marketing agency, GMA (Gentlemen Marketing Agency) and a luxury brand dealing agency New Sparkle Roll Group, we invite you to find the answers and solutions.

Preliminary agenda