6G buzz at Mobile World Congress 2025

Mobile World Congress (MWC) in Barcelona is one of the world's largest events in the field of connectivity. This year the fair attracted around 2900 exhibitors and over 109K visitors. Business Finland, lead by 6G Bridge and Defense & Digital Resilience Programs and Invest in Finland, attended the show with Finnish companies and 6G research organizations, aiming to create awareness for Finland’s expertize and strenghts.

Finland Pavilion at MWC 2025 gathered 21 Finnish companies and five 6G research organizations – attracting significant amount of visitors and interest during the MWC week. Finland Pavilion served as a showroom for Finnish knowhow and a platform for the attending companies and research organizations to find new partnerships and business opportunities. The attending companies and organizations also benefitted from joint marketing efforts under Finland's country brand and got a chance to network with leading companies in the field through tech tours and networking events organized by the Business Finland team.

Pekka Rantala, Head of 6G Bridge program at MWC 2025. Photo: Business Finland / Oliver Adell

On the second day of the fair, 4 March, Business Finland hosted a networking event ‘Create connections in the State of Happiness’. The event included an opening speech by Permanent Secretary Minna Kivimäki from the Ministry of Transport and Communications, and a key note speech from Mr. Harshul Asnani, President/Europe at Tech Mahindra, who highlighted the pathway to effective collaboration with global system integrators for impactful and transformational partnerships. The networking event at the Finland Pavilion has established a good reputation and a very good turnout was guaranteed once again.

Tapping into the unique resource of Finnish happiness

Finland was named the happiest country in the world for the 8th time in a row recently in the UN Happiness Report. Happiness as an attribute has already established its position as a crucial part of Finland's country image alongside education, good governance, and environmental themes. And we were taking advantage of this differentiation factor: happiness was visible in the Finland Pavilion design, created marketing materials and key messaging.

Happiness is one of the factors that make Finland a prime location and partner for doing business – and for example 6G development. Finland’s consistent ranking as the happiest country in the world is attributed to the high levels of trust and freedom in the society which, according to research, contribute to wellbeing, productivity and innovation.

Permanent Secretary Minna Kivimäki at MWC 2025. Photo: Business Finland / Oliver Adell

“Finland has been ranked the happiest country in the world. In the end, this is the most important goal for any decision-maker – to ensure a high quality of life for their people. Success in digitalization and innovation is undoubtedly linked to our high happiness ranking, but we also recognize that technology alone does not automatically translate into well-being. I believe this is where the Finnish model excels. We don’t develop technology for its own sake. Instead, we develop it to serve people – to make connections more accessible, more secure and more reliable while ensuring that progress is responsible and future-proof,” said Permanent Secretary Kivimäki in her opening speech.