Raportit ja tutkimukset

Future Watch: Consumer Metaverse – Consumers in the immersive digital world 2/2024

This research report originates from a project launched by Business Finland’s Consumer business industry team and foresight. It explores the potential expansion and evolution of the metaverse and how it might transform the methods by which consumers engage in shopping, socializing, and finding significance in their digital interactions. The project aims to uncover opportunities within the consumer metaverse for Finnish businesses, while also identifying potential barriers and influential factors that may mold the future of consumer businesses within the Finnish context.