The Roadmap is a guide, exploring the challenges and progress made in the 20 key objectives outlined in CAP2023, and providing a comprehensive overview of the industry's climate action efforts. It isn't just about Visit Finland; it represents the collective voices and actions of stakeholders across the industry. It also highlights some of our international collaborations, demonstrating how Finnish tourism contributes to global sustainable tourism efforts. In this way it's a testament to the collaborative spirit of the Finnish travel industry, designed with input from Visit Finland, industry signatories, and international partners.