Raportit ja tutkimukset

Finnish retailers’ reflections on the opportunities and challenges foreign visitors bring to their business, 2018

The purpose of this research is to explore Finnish retailers' reflections on the opportunities and challenges foreign visitors bring to their business. The research is a follow-up study for the one made in 2016 by Visit Finland and Nero Partners (Ulkomaiset matkailijat shoppailijoina – Kauppiaiden näkökulma, in English "Foreign visitors – The retailers' perspective"). This time the research was conducted as a collaboration between Visit Finland and Academic Business Consulting. The focus was on companies selling Finnish design and handicraft. In total, 14 stores located in Helsinki city centre took part in the research.