Raportit ja tutkimukset

Insights on the US, Chinese and Indian tourism markets

Visit Sweden has commissioned the Institute for Tourism Research in Northern Europe (NIT) on behalf of the eight Nordic NTOs/DMOs of Åland Islands, Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden with a two-phase project regarding the markets USA, China and India. Phase 1 consolidates available insights and gives recommendations about promising target groups in the three markets regarding travelling to the eight Nordic destinations. Phase 2 then analyses the profiles of the identified target group(s). The concept of the whole project is based on detailed discussions and briefings between Lena Gunnerhed (Visit Sweden), Hanna Muoniovaara (Visit Finland) and Ulf Sonntag (NIT).