Raportit ja tutkimukset

Nordic Tourism Brand & Communications Platform

All Nordic National Visit organizations have their own platforms which strategically communicate and secure long-term growth to the respective markets. A platform for “The Nordics” as a general brand has been developed by the Nordic Council of Ministers. However, we lack a framework of tourism branding for the Nordic countries. The purpose of this work is to develop a common platform for the Nordic Tourism marketing organizations to be used for common marketing activities. This is mainly aimed for attracting tourists and for use in communication towardslong-haul destinations, e.g. China, US and India.