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Pioneering Global Health Solutions from Finland

The mission aims to address the global challenge of an ageing population, increasing chronic diseases and a shortage of health workers in developed countries. The aim is for Finland to be a pioneer in sustainable healthcare solutions, driving efficiency and preventive healthcare.

About Mission

Misson focus areas

1) Preventive & sustainable healthcare: Healthcare focus moved from
sickness care to health promotion
2) Personalized digital health: Data & new technologies enable
personalized, efficient healthcare

Mission goals

  • To solve challenges of the increasing burden of chronic diseases tsunami and the growing healthcare workforce shortage in developed countries.
  • To generate new business and accelerate innovation, international growth and investments in health sector.
  • Finland will become Europe's leading health RDI hub and a recognised architect of preventive healthcare.

Future opportunities for Finland

Business Finland's missions are targeted actions addressing global change themes to accelerate transformation and help solve global mega-challenges. Through these missions, we aim to bring broad benefits to society and seek significant future market opportunities for Finnish companies. We also strive to enhance the ability of Finnish companies to capitalize on these opportunities more effectively.

The missions combine long-term strategic foresight with support for businesses in the present.
Business Finland's program activities are strongly focused on both current and future missions.

Contact us

Mission Lead, Senior Director

Eeva Salminen

Puh. 050 5577 679

Advisory Board 

The Advisory Board consists of experts from various fields. Its task is to bring expertise from their respective sectors and societal perspectives to Business Finland's missions.

Members of the Healthcare reimagined 2035 Mission:

  • Tietoevry Care, Joona Pylkäs, Head of Data & AI
  • Bayer Nordic , Arto Pakkalin, Digital &Innovation Lead
  • Advisor, Veli Mäkelä
  • Evondos Oy, Eetu Koski, CEO
  • Verso Vision Oy, Katja Taalas, CEO
  • Koite Health Oy, Spectrocor Oy, Tommi Pätilä, Founder & CEO
  • Curifylabs Oy, Charlotta Topelius, Founder, CEO
  • Innovestor, Pekka Simula, Partner
  • Helsingin yliopisto, Anne Pitkäranta, Professori emerita
  • Turun yliopisto, Timo Veromaa, Professor of Practice