Policy brief

Policy Brief 4/2024 Experience Industry bounces back from the COVID-19 pandemic

The aim of this Policy Brief is to investigate business activities within the experience industry using advanced language models to analyze keywords across 12 distinct categories. Despite the challenges posed by the COVID-19 pandemic, the experience industry has demonstrated remarkable resilience, achieving a historic revenue milestone of approximately €26.5 billion—an increase of over €2 billion since 2019.